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Inside the Mind of the Shopper: The Science of Retailing

Inside the Mind of the Shopper: The Science of Retailing
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ISBN13: 9780137126859
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Additional Inside the Mind of the Shopper: The Science of Retailing Information

How Today's Shoppers Really Think, Behave, and Buy: Breakthrough Insights for Creating High-Profit Retail Experiences!

"Inside the Mind of the retail experience is no longer an option: It's a matter of survival--and nobody knows more about doing that than Herb Sorensen. That's because Sorensen understands your customer's in-store behavior better than anyone else on earth.

Author's Notes and Acknowledgments xv About the Author xxi Preface: Rethinking Retail 1 Introduction: Twenty Million Opportunities to Buy 5 Part I: Active Retailing 23 Chapter 1: The Quick Trip: Eighty Percent of Shopper Time Is Wasted 25 Chapter 2: Three Moments of Truth and Three Currencies 47 Chapter 3: In-Store Migration Patterns: Where Shoppers Go and What They Do 69 Chapter 4: Active Retailing: Putting Products into the Path of Shoppers 97 Chapter 5: Brands, Retailers, and Brands 207 Index 213
Now, drawing on microscopic analysis of millions of shopping trips, Sorensen reveals exactly what your customers are thinking, why they behave as they do, and how to use "active retailing" to place products precisely where they'll do best.

 

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